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Procter & Gamble Beauty’s New Clinical Study Reveals Consumers are Losing More Hair

The International Journal of Cosmetic Science published clinical research revealing a controllable cause and proven treatment for excessive hair loss.

Over two-thirds of adults in the US are concerned with hair loss, yet the majority leave it untreated, believing hair loss is caused by uncontrollable factors like age or genetics. Scientists and dermatologists have suspected oxidative stress at the scalp surface may also be a hair loss culprit.    Oxidative stress comes from damaging free radicals, which we regularly encounter from environmental sources like UV and pollution. Free radicals are known to accelerate skin aging and to distu...

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